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Scientists have proved that intuition beats rationality when it comes to challenging business decisions. So when should we listen to our intuition rather than rationality? And how can we approach [...]

Social #Corona Initiative in Switzerland. Join to contribute. Www.support.inzuri.ch connects those who need help with those willing to provide it. Here is how you can help too.

A story behind every product. On 21st December, the ÚNICO Pop-Up Market in Basel will feature unique creative products from around the world.

Which marketing channels might a start-up choose if the budget is either limited or missing? How can you identify and attract your target group? How can you differentiate yourself from your [...]

"You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you". We remembered how we sometimes suffer from perfectionism, and have gathered a few [...]

How can you start a career online and become a solopreneur? What dos and don'ts are there in the field of digital entrepreneurship? How can you differentiate your offer and gain visibility? Our [...]

Useful business ideas from the best-selling book ‘Blue Ocean Strategy’. The business approach that enables companies to achieve high profitability without having to cope with tough competition.

Numerous studies from all over the world have shown that self-employed people are consistently happier than their employed counterparts. What makes this type of work so attractive to them?