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In this interview, Kaspar Schmocker explains how to create demand for a brand new product, why fun is at the core of his business concept, and why you should never think that you are the smartest [...]

"You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you". We remembered how we sometimes suffer from perfectionism, and have gathered a few [...]

How can you start a new fashion brand and make it recognizable? Dr. Mukta Ramchandani, founder of the Swiss brand MORALTIVE, tells her business story and gives valuable tips on consumer behaviour.